As the logistics and warehousing sector continues to expand across the North East, employers are facing a persistent challenge: attracting and retaining the right talent. It’s a pressure point that has grown sharper in recent years, driven by surging e-commerce activity, supply chain disruptions, and demographic shifts within the workforce.
In this blog, we’ll explore how targeted recruitment, employee development, and innovative workplace strategies are helping businesses bridge the talent gap and secure a skilled workforce in the future.
High Demand, Limited Supply
The logistics sector in the UK currently employs over 1.8 million people, contributing approximately £127 billion to the economy. Despite this, the industry continues to grapple with major talent shortages. The Road Haulage Association (RHA) estimates a deficit of around 100,000 HGV drivers, a shortfall exacerbated by Brexit, the COVID-19 pandemic, and an ageing workforce. In fact, more than 60% of HGV drivers in the UK are over 45 years old, with fewer than 1% under the age of 25. (Road Haulage Association)
Similarly, warehouse operatives and logistics coordinators remain in high demand. According to ONS data, job vacancies in the transport and storage sector were up 93.5% in Q4 2022 compared to pre-pandemic figures. (ONS Labour Market Overview)
Short-Term Recruitment vs. Long-Term Planning
Temporary recruitment plays a vital role in helping employers manage peak periods and maintain flexibility in a fast-paced sector like logistics and warehousing. When used strategically, it can complement long-term workforce planning.
To build a more resilient and stable workforce, many employers are also investing in development initiatives, offering clear career progression, continuous training, and improved working conditions to enhance retention and reduce skills gaps over time.
The Role of Training in Retention
One of the most effective ways to retain talent is to offer clear routes for progression and personal development. Apprenticeships provide exactly that. They give employees the chance to learn on the job while gaining a nationally recognised qualification, and they provide employers with loyal, skilled team members who are invested in their role.
Government statistics show that apprenticeship achievements in the Transport and Logistics sector rose by 8.3% in 2023, signalling increased employer uptake. Popular pathways include:
- Supply Chain Warehouse Operative Level 2
- Supply Chain Practitioner Level 3
- Team Leader/Supervisor Level 3
At Zenith, we support employers from start to finish, from identifying suitable candidates to arranging flexible training delivery that works around shift patterns and operational demands.
Building the Right Culture
Retention isn’t just about pay; it’s also about culture. Flexible scheduling, access to skills development, and inclusive leadership make a measurable difference. Research by Logistics UK highlights that career development opportunities are one of the top three factors employees consider when deciding whether to stay in a role. (Logistics UK Skills Report)
Whether you’re an SME looking to scale up or a larger operator struggling with high turnover, a clear people strategy is vital. And it starts with finding and developing the right talent, not just for now, but for the future.
To learn more about our training division and Business Solutions, visit the Zenith Training website Home – Zenith Training. Or click here to learn more about our Recruitment services! Employers – Zenith People